Lemonade Stand
This old standby is an excellent way for children of any age to make money. Location is the main concern, you need to be positioned where lots of thirsty people will be coming by. One good idea is to set up at annual marathons or along bike tour routes. And don't forget to advertise! Figure out the cost of one pitcher of lemonade and then divide it by the number of glasses you can fill from that. This is your cost per glass. Add a reasonable amount of profit and get selling.
Veteran business owner and Inc. magazine columnist Norm Brodsky offers kids these 10 tips for building a great lemonade stand:
- Read "Tom Sawyer." Pay attention to the part about painting the fence. Hint: You don't have to do all the work yourself.
- Use your age advantage in creating the stand. Make a deal with the best architect in town: If he designs a great lemonade stand for you for free -- and you win the contest -- you'll make sure he gets recognition on national TV.
- Find a niche. A niche differentiates your stand from your competitors' stands. One idea: Hook up with a good cause and pledge a percentage of the profit to it.
- Be nice to your parents. You'll need capital to build your stand and buy ingredients. Unless you have savings, you'll have to find sympathetic outside investors, namely, your parents.
- Location, location, location. Set up your stand in front of your house only if you happen to live next door to the biggest mall in town. Look for a place with a lot of foot traffic. The more people who pass by you, the more sales you'll make.
- Don't skimp on quality. Buy the best ingredients -- and let your customers know about it.
- Charge a lot. You're a kid; you have the highest quality lemonade; and you need the money. If you're supporting a good cause, that's another reason people should be willing to pay more.
- Diversify. Whoever said that a lemonade stand could sell only lemonade? What about, say, cookies?
- Follow your instincts. It doesn't matter if you make mistakes. Just make sure they're your mistakes. Learning from mistakes is how lemonade champions are made.
- Win the contest. Ask a professional photographer to take your digital photos. (You don't ask, you don't get.) Have a teacher check your essay. But remember, in business, winners make a profit.


1 comments:
Thanks for your very useful Information. I will bookmark for next reference. I really liked this part of the article about "
Lemonade Stand". I wait for the next post.
See also earn money by clicking ads
Post a Comment